FOUNDED BY REBELS AND ICONS

Founded in Greenwich, CT in 1973 by an All-American Squash player and tennis pro, BOAST was created as the American answer to traditional European tennis brands. With its irreverent attitude and fresh approach to sport, the brand quickly became a fixture on players at the best clubs in the country, BOAST came to define the athlete who valued individuality and expression over convention.

Our signature Japanese maple leaf logo wasn't just a design choice; it was a quiet rebellion. From the elite courts of Greenwich, CT, to the pop culture landscape of the '80s, the BOAST leaf became a symbol of irreverence. Beyond the club, the distinctive Leaf Logo could be found in culture at large